 |
| Above, a Winnebago Revel on display at the California RV Show. Photo by Armand Vaquer. |
If one thinks that the average RV buyer are retired geezers, they need to re-think that impression.
Under-30s are now buying up RVs.
Business Insider posted:
- Winnebago and its dealers are experiencing "record retail and orders," CEO Michael Happe said on Fox Business' "Varney & Co."
- Winnebago is also seeing an increase in millennial and Gen-X customers.
- This demographic has been interested in off-grid RVs with more tech and connectivity.
Driving around in an RV is becoming cool again: Winnebago's RV sales are skyrocketing thanks to millennial and Gen-X customers and a boom in road travel, Michael Happe, the company's CEO, told Fox Business' Stuart Varney on the "Varney & Co" show on June 23.
Under one in every 10 Winnebago buyers are now 30-years-old or younger, and the average age of its customers has subsequently been dropping, Happe said.
Along with this rising base of younger customers comes new RVing trends. According to Happe, millennials and Gen-Xers have been gravitating towards off-grid overlanding RVs with boosted power systems like solar panels and lithium-ion batteries.
To read more, go here.
No comments:
Post a Comment