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| Above, a Winnebago Revel Class B RV at the California RV Show. Photo by Armand Vaquer. |
The pandemic has changed a lot of ways Americans will travel.
The RV industry has been booming for years and the pandemic has made the boom even bigger. This has also made RV manufacturers take note on what they want and are scrambling to meet the demand of the kinds of RVs they're buying.
Yahoo! News reported:
- Millennial and Generation Z interest in RVs has skyrocketed throughout 2021.
- At the same time, camper van production and sales have swelled.
- Jayco says the rise in younger buyers is one of the reasons it has seen a "spike" in smaller RVs.
RVing isn't just for retirees anymore: Millennials and Gen Zers are making life on the road cool again. And this rise in younger RVers is changing the industry.
Many new owners are now significantly younger than the stereotypical Baby Boomer driving a bulky RV. And now, RV makers are scrambling to cater to this younger demographic.
In general, RV ownership has been steadily rising. But the number of buyers in the 18 to 34-year-old age range has grown "significantly," and now makes up 22% of current RV owners, according to data from the RV Industry Association. And of the current millennial and Gen Z owners, 84% have said they want to purchase a new unit in the next five years, making this younger batch of road travelers — who often enjoy more tech and leisure add-ons — a prime target for RV makers.
To read more, go here.
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