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Sunday, July 3, 2022

High Gas Prices Hitting RV Industry Harder Than It Wants To Admit

Above, a Class A RV on display at the California RV Show. Photo by Armand Vaquer.


The RV industry is being hit harder by high gasoline prices than it cares to admit. 

At least that's the position of a new article in RV Travel. The article says that stock prices and other indicators may be predicting tough times ahead.

The article begins with:

Despite the positive spin that many RV industry manufacturers are putting on how high gas prices are theoretically not affecting RVers, stock price numbers don’t lie. Three major players in the market, Thor Industries, Winnebago, and Camping World, have seen their stock prices drop over the last several months.

There’s been more trumpeting by industry over the remarkable record 2021 sales figures than in a herd of elephants, true. But hang on, the projections are that sales this year will fall a steep 8.4%. That sobering figure is from the RV Industry Association’s market report, published in May.

Stock market talking head issues warning

Last week, a talking head from Jefferies Financial Group, Bret Jordan, told Yahoo Finance Live that things weren’t particularly rosy for the RV industry. “It’s a compounding effect of inflation, whether it’s gas, or milk, or heating, or rent. All of this is sort of draining the consumer’s liquidity,” Jordan pointed out. “And, obviously, when you’re at the pump and you’re putting $100 into your tank when it used to be $25 or $30, it really strikes home.”

To read the full article, go here

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