Government Pledges To Boost Tohoku Tourism

Above, Matsushima Bay. Photo by Armand Vaquer.

While the rest of Japan has reaped the benefits of the boom in foreign tourism, the Tohoku region has been floundering in comparison. The Japanese govenment pledges to do something about that this year.

The Japan News (Yomiuri Shimbun) reported:

The government will gear up its promotion drive in the Tohoku region, naming 2016 as the region’s “inaugural year of tourism reconstruction” in the basic post-disaster reconstruction policy adopted at Friday’s Cabinet meeting. 

The number of international overnight visitors in the six prefectures of the Tohoku region is stagnating partly because of concerns resulting from the accident at the Fukushima No. 1 nuclear power plant following the 2011 Great East Japan Earthquake. Whether the government can resolve such concerns will likely be key in attracting more foreign visitors.

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